Student Super
Client //
Student Super
Scope //
Digital Design
Print Design
Marketing
Location //
Sydney, Australia
Student Super is one of the first student-centric super funds in Australia. In 2019 we were lucky enough to work with their Sydney office to design and create a series of marketing collateral - to help promote their super fund during “O” week (university orientation week).
Utilising their core brand imagery and pastel colour palette, we wanted to create an edgy campaign that engaged a younger more progressive demographic. Through the use of relatable imagery and the incorporation of bold typography, we were able to take the campaign to the next level.
