logo design + brand identity
Interested in a new logo for your business? You’ve come to the right place!
Here’s what you can expect from our bespoke logo and branding package:
overview
Good design is good business, and whether you are starting a new business or rebranding and existing brand - branding and brand identity is a fundamental part of any business.
Branding sets the tone for your interactions with key stakeholders and clients - whilst aligning you with the right audience ultimately converting to increased engagement and sales.
Here at Culture Fox we will work with you to create and conceptualise your brand’s visual identity and extend the framework into a creative, innovative and project specific approach.
deliverables
initial
Brand Questionnaire
One-on-one design meeting
Moodboard
Colour palette
Typography style guide
logo
Primary logo
Secondary logo
Icon/ Monogram
brand guidelines
Brand marks
Custom colour palette
Font suite
Branded pattern
additional files
Website favicon
Social profile pictures
Live files: EPS, Ai, PNG, JPG
sneak peak
Curious to what goes on behind the scenes? You’re in luck! We’ve been lucky enough to share the initial conception stages
of one of our favourite projects to date - the Antecedence Store.
I. moodboard
To begin the design process we will work with you to create a moodboard. This will be used to establish the visual identity of your brand, whilst creating inspiration and creative insight for the project ahead.
II. colour + style
Alongside your brand moodboard, we will put together an initial colour palette and keyword compendium. This is a great source of inspiration to refer back to during the design process.
III. typography
After we have finalised your moodboard and colour palette, the next stage is to explore a variety of typefaces suited to your brand.
Script fonts are aesthetic by nature and great for ornamental designs. Serif fonts are great for corporate brands as they follow a more rigid structure; whilst Sans Serif fonts have a contemporary edge through their fine lines and simplistic form.
IV. conception
The conception phase is where the magic starts to happen. After you have chosen your top three font choices we will begin to develop a series of concept designs for your logo. Each concept will feature a single design along with other elements you may require such as an *icon, custom illustration or monogram.
V. brand styling
Brand Styling - is where your brand comes to life! We will put together a custom brand styling package that will outline your chosen colour palette, font styles and final logo/s types. This package is great to keep on hand or pass on to clients working alongside your business such as printers, web designers or even marketing agencies.
VI. branding
After your logo has been created the fun begins! It’s time to build your brand’s identity. We offer a wide range of digital and print elements that will help compliment your stunning new logo; from website creation, business cards, social media content, flyers design and more.