Sofrito Paella
Client //
Sofrito Paella
Scope //
Branding
Logo Design
Market Stall Design
Menu Design
Vehicle Wrap
Packaging
Location //
Sydney, Australia
Why travel to Spain... when you can simply follow the trails of Sofrito Paella. Their rustic street food stalls have become a local favourite and for all the right reasons! Founder Andy Thompson ex-chef and Paella whisperer; has created a Paella empire that is second to none! You can find their stalls in some of Sydney's most infamous markets (Taste of Coogee, Kirribilli and King Cross just to name a few) and we couldn't have been more excited to be a part of their new re-brand!
Our inspiration for the project was centred around rustic street food and the sense of diversity it brings to the community. We used rich vibrant colours to create a sense of warmth and rustic textures to tie back to their 'rustic street food' strapline. Whether the logo is used on its own or featured on-brand collateral; the Sofrito logo has incredible versatility and strength as an iconic food brand.
If you're craving Paella why not visit their website to find their next market location: www.sofritopaella.com
Kind Words.
“I’ve been working with Lauren and her team for over four years now, and am constantly impressed with their level of proficiency and ability to create well-executed designs within short timelines.”
Andy Thompson, Founder of Sofrito Paella