Kerrigan Smokehouse

Client //
Pier One Sydney Harbour

Scope //
Logo Design
Branding
Art Direction

Location //
11 Hickson Road Walsh Bay, Sydney

How's the serenity?... 

Pier One boasts some of Sydney's most iconic panoramic views of Sydney Harbour and what better place for a pop-up smoke house than Pier One's Warf 11! The Kerrigan offers award winning produce from Marrickville's Black Forest Smokehouse - paired with a perfect array of homemade rubs and sauces. Get your sticky fingers on a smoked rack of ribs, crispy wings or even a cheeky burger.

When we found out Pier One was opening a Castle inspired Kerrigan Smokehouse, we thought we must be dreamin! Our inspiration for the project was non-other than the infamous Aussie classic The Castle. We wanted to put a modern twist on the Kerrigan Family Crest, whilst giving it a rugged look and feel. We used a clever balance of a sans-serif and script typeface whilst incorporating a stippled effect to give the whole logo an aged and rustic look. Whether the logo is used as a whole or features the crest by itself, The Kerrigan logo is 'going straight to the pool room'!

“Working with Lauren on the launch of the Kerrigan Smokehouse was incredibly uplifting for our marketing Team. Her passionate expertise in brand strategy made it an absolute pleasure to work with. Her ideas were exactly what we didn’t know we needed. Lauren really put in the effort to embrace our desires in launching a unique pop-up and we can’t thank her enough!”

Sarah Lowe - Senior Digital Marketing Executive Pier One Sydney