GOAT The Label

Client //
GOAT The Label

Scope //
Art Direction
Web Design
Branding

Location //
Melbourne

Tremaine approached us with his vision to launch an apparel range inspired by some of histories best sporting legends mixed with an air of classic street style. As it was his first time launching a clothing brand, we were able to support and mentor him through each stage of the design process; whilst educating him on each facet of garment production. From creating sketches to developing mockups of each garment, GOAT went from a simple idea to one of 2020s emerging men's wear apparel brands.

To view their latest collection visit: www.goatthelabel.com


“I was introduced to Culture Fox by a close friend. I was immediately impressed with her level of professionalism and knowledge surrounding web design and apparel design. Lauren's ability to take our concept and bring it to life took me by surprise! and GOAT wouldn't be where it is today without her assistance and ongoing support."

- Tremaine Fernandez, Founder of GOAT